This week on the Net Zero Business Podcast, I'm joined by Helen Neal of HN Communications. We cover a huge number of topics including:
- Ethics in the PR Industry
- The importance of leadership commitment
- Brandmapping to create a compelling Sustainability story
- Building trust through sharing the positives and difficulties
- Focussing on what you have done rather than what you plan to do
- Green claims and the nuances of greenwash
- Progress > perfection
- The pros and cons of the BCorp scheme
The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - Brining Sustainability to Life
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