Description

In this episode, we're diving into a topic that's been on our minds lately - quality versus quantity when it comes to content creation. With AI tools making it easier than ever to pump out heaps of content, we thought it was time to have a proper chat about why quality should still be your number one priority.

What We Cover

Defining High Quantity Content

We break down what "high quantity" actually means by looking at it two ways:

• Platform-specific comparisons (like one LinkedIn post per week being average)
• Industry-specific benchmarks (B2C vs B2B posting frequencies)

For context, we paint a picture of what extreme quantity might look like for a small B2B service provider - daily blogs, multiple social posts, and loads of stories content. Sounds exhausting, right?

The Five Pillars of Quality Content

Angela walks us through what makes content truly quality:

1. Usefulness - Does it actually deliver on its promise?
2. Uniqueness - Your own spin, not just copy-pasted AI content
3. Accuracy - Research thoroughly and back up your claims
4. Experience - Proper formatting, grammar, and user-friendly presentation
5. People-focused - Created for humans first, not just algorithms

Why Quality Wins Every Time

When you focus on quality over quantity, brilliant things happen:

• You build a reputation people actually trust
• Followers stop scrolling and start engaging
• Search engines love your stuff and rank you higher
• You have time to build real relationships with other creators
• You create work you're genuinely proud of

The Quantity Trap

On the flip side, we discuss what happens when you prioritise pumping out loads of mediocre content:

• Your brand values get lost in the noise
• People start seeing you as someone who cuts corners
• Engagement drops and algorithms punish you
• You might even start hating the work you do

Our Take

Look, we're not against using AI tools - they can be brilliant when used properly. But if your team is suddenly producing heaps more content with the same resources, that's a red flag. Always double-check that your content still ticks those quality boxes.

For most small businesses, the reality is you can't have both quality and quantity without a massive investment. And that's okay! We'd rather see you create one piece of great content than ten pieces of rubbish.

Bottom line: If you're not in a position to produce content consistently, choose infrequent good content over frequent mediocre content. Your audience (and your sanity) will thank you for it.

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