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Description

Liz and Michelle are joined by Floral’s Street CEO and founder Michelle Feeney. Michelle has an impressive resume, including growing MAC Cosmetics into the world's biggest beauty brand.

Smell is your most powerful sense and, in this episode, they discuss the importance of scent in our everyday lives including our memories, emotions and boosting our confidence. Michelle also talks about why she is passionate about sustainability in the beauty industry, her reasons for founding Floral Street and why midlife is the perfect time to reinvent yourself through your fragrance.

KEY TAKEAWAYS

• The current younger generation generally separates work from other aspects of their life, something Michelle doesn’t recognise as her work has always been intertwined through all areas of her everyday life. 
• After many years in the beauty industry Michelle took a sabbatical, she found this refreshed herself both creatively and personally, giving her real clarity. She took the time to just be in life existing each and every day.
• Perfumes and scents should be personal to every woman. Michelle has set out to democratise fragrance, giving every woman out there to choose a scent that works for them.
• One of the elements for democratising fragrance was affordability. Michelle wanted women to be able to choose scents in the same way they choose their shoes for each day.
• They don't use the word sex or sexy in any copy on the brand - believing it is up to the woman herself to decide how to feel.
• Floral Street uses recycled materials including pulp in their packaging, leading the way for the beauty industry in terms of sustainability effort.
• "Our sense of smell is our most powerful sense, it can remind us of people, places and our past and history, we shouldn’t limit ourselves to the one perfume we decided we liked in our 20s but instead tailor each day with a perfume that works for us". 

BEST MOMENTS 

“I wasn’t sure the world needed any more beauty products and I wasn’t sure that I was ready to start my own brand”

“We don’t use the word sex or sexy in any copy in the brand”

“It’s such a personal relationship with a fragrance”

“You just buy it because it smells great and it’s good for the environment”

If you enjoyed this episode, please rate, and review it on your podcast platform. We read every email sent to us at twowomenchatting@gmail.com so please get in touch! Check out our supporting blogs and resources at www.twowomenchatting.com.

EPISODE RESOURCES 

https://floralstreet.com

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