Now more than ever, creative thinking in B2B marketing is vital. It can make the difference between being just OK, and cutting through the noise to leave a lasting impression. Join Jon Barkworth, Just Global’s VP of Strategy, as he chats to creative change maker Guy Bauer from Umault about how not to be boring. Listen in as they cover the difference creativity can make, ways to inspire it in teams, how to manage risk, and crucially, how to get buy-in.
For more thoughts from the experts on getting creative, see 'tips for taking risks with your creative' found in the insights section of the Just Global website.
Referenced in this episode:
Umault, Possessed – The Origin Story of a B2B Marketer - https://www.youtube.com/watch?v=5PY9FDXPLuM&t=26s
Upwork, This is How We Work - https://www.youtube.com/watch?v=Bibr1jaz3U4
Patrón Tequila, Our Hands - https://www.youtube.com/watch?v=gzT18PSsOQI
Charlies Bar Enniskillen, Christmas Ad - https://www.youtube.com/watch?v=fMdWN2bQvsA
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