The first episode explores the Holy Grail of B2B marketing – marketing intelligence. It should inform everything the marketing department sets out to achieve, underpinning impact, performance, and revenue.
But how can we take a fresh view of marketing intelligence, and what steps can marketers take to produce a market-leading strategy?
Our in-house experts are joined by Hsiaolei R Miller, SVP of Customer Success and Insights at Bombora, who has been instrumental in helping enterprise brands, agencies, and publishers operationalize data and transform their go-to-market strategies.
The discussion will center around the findings of a report produced by Bombora and Just Global on the tech B2B market. Speakers will cover the importance of data and new ways it can be leveraged to deliver strategic insights that can better inform marketing strategies.
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