In this episode of Case Studies, Casey sits down with Doug Robinson; entrepreneur, operator, and founder of LGCY Power, for an unfiltered look at what it really means to bet everything on conviction. From a teenage lawn business to leading one of the fastest-growing solar companies in the country, Doug’s story is a masterclass in grit, humility, and relentless alignment.
He opens up about the collapse of Atlas, what it’s like to hold the title but not the control, and how those failures forged his philosophy on leadership and ownership. Doug also unpacks his legal battle with Vivint Solar and Blackstone; the confidence it took to keep showing up when the odds were impossible, and how faith and forgiveness became central to his rebuild.
This conversation is about more than entrepreneurship. It’s about integrity when things fall apart, rebuilding trust, and finding purpose through pressure. A raw, real playbook for any founder determined to endure the valley and come back sharper.
Chapters
00:00 | Old Friends, Shared History
02:16 | Growing Up in Cache Valley
05:22 | Early Leadership Lessons from Sports
08:11 | The Lawn Business That Taught Ownership
11:48 | How to Manage Up, Down & Sideways
16:18 | Embracing Change: From Missions to Management
20:19 | JUCO Dreams & The Last Days at Ricks College
23:04 | Door-to-Door Beginnings with Atlas
25:44 | Production-Based Recruiting: The Sales Secret
28:30 | Why Sports & Missions Built Great Leaders
30:13 | The Atlas Collapse & Shattered Trust
33:29 | Fallout, Finger-Pointing & Feeling Betrayed
37:20 | Picking Sides: Apex vs. Pinnacle
41:20 | Rebuilding with LGCY After a Broken Partnership
44:44 | When Paths Diverge — and Why That’s Okay
46:48 | Leading LGCY: Pride, Pain, and the Lawsuit
50:11 | Pitching Sunrun With Just Conviction
52:15 | Winning Against Blackstone — And No One Cares
53:43 | Why We Hold Grudges Too Long
58:48 | The Call That Started Reconciliation
01:02:49 | The Golf Game That Changed Everything
01:04:15 | How Leadership (and Faith) Changes You
01:05:27 | Solar in Crisis: $15M Lost, Lessons Gained
01:06:56 | How to Survive When the Market Collapses
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