Description

Juliana Hahn is the CEO & founder of Gro Media and Startup Strategies. In this episode, she breaks down the key differences in strategies between B2B Marketing and B2C Marketing. Typically this is overcomplicated unnecessarily. She shares a simple framework for deciding on the most suitable marketing strategies for the two different business models, depending on how long a startup company's sales cycle truly is.

Juliana shares:

• What B2B vs B2C actually means,
• How B2B vs B2C marketing truly differs,
• What to do if your company sells to consumers as well as enterprise companies,
• How to figure out next steps when you're confused on what marketing strategies to implement in SaaS,

Let's break down these Startup Strategies.

Links and resources:

FREE $1M ARR SaaS Marketing Playbook 

FREE Startup Marketing Cheatsheet

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