Description

Ians guest today is Chris Ashworth, an expert in Construction Sales and Marketing, and founder of Competitive Advantage, the leading authority on the subject of specification sales of building products into the built environment. He has international experience having worked in the UK, the Middle East, Asia and the USA. He brings his skills in Product Manufacturing, Market Research and training in the specification process between architects, engineers and manufacturers to the discussion. 

Ian and Chris talk about the Construction Product Marketing Industry, challenges from within the industry and for Chris personally, effective innovations and forecasting industry changes. 

KEY TAKEAWAYS

• Ian in his consultancy is passionate about improving the standards of Marketing in the Construction Industry. 
• To deliver value you have to understand the challenges your clients face such as the upcoming Building Safety Act, modern methods of construction, sustainability and shortages of labour and materials. 
• Building Information Modelling is one of the key innovations that has driven accuracy and project success within the industry forward. 
• Forecasting has become more challenging with less accurate forecasts from experts and so a much more specialist understanding of the industry and the factors that influence it is required. 

BEST MOMENTS

‘I’m trying to contribute towards getting further recognition for marketing professionals in the industry and as part of that I’ve been involved in the construction industry group of The Chartered Institute of Marketing for 30 odd years.’ – Chris

‘There’s a lot of really interesting challenges there. The Building Safety Act is something I don’t think a lot of people have really taken into account because it applies pretty well to most buildings now and it's got serious ramifications for building owners and landlords.’ – Ian

‘The key to making them effective is to have a clear understanding of the outcomes that are required and a lack of ambiguity.’ – Chris

‘I think the biggest challenge would have been when COVID came along and suddenly we saw that first lockdown. It was very concerning for a small business like ours. 2020 was a very difficult year.’ - Chris

VALUABLE RESOURCES

https://www.ianjrogers.com/

ABOUT THE HOST

Ian Rogers is an entrepreneur running businesses in the Real Estate, Construction and Facilities Management arena. Ian has over 40 years’ industry experience, as he was effectively born into construction with his father having his own building company and Ian spending time working on sites from the age of 11!. As a result Ian has seen the industry from a trades person perspective, as a chartered quantity surveyor working on large commercial projects, as a project manager and then working on structured project finance through PFI/PPP deals. This has given Ian a unique whole life approach to any project by considering the end game at the beginning.

CONTACT METHOD

https://www.ianjrogers.com/

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