Discover PR as an organization function. How do you study and train for Public Relations, and how much evolution happens from textbook to practice. What's the future of PR?
Moderator: Matec Villanueva - Marketing and Communications Director, Ateneo de Manila University
Panellists:
1. Tricia Kiocho - MullenLowe TREYNA MARC Managing Director, and UA&P Professor
2. Jocel de Guzman - Reputation Management and Marketing Consultant, Manila Bulletin
We would like to thank the following who helped make this project possible:
ABS-CBN Corporation
Asian Institute of Management
Evident Integrated Marketing and PR
Mang Inasal
MullenLowe MARC
The New Channel
TOG Integrated
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