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Description

In this episode, we dive into the world of email metrics and how they can transform your fundraising campaigns. Learn the ins and outs of key metrics like open rates, click-through rates (CTR), and click-to-open rates (CTOR), and discover actionable strategies to optimize your emails for maximum donor engagement. Whether you’re a seasoned fundraiser or just starting, this episode will equip you with the tools and insights to refine your approach, inspire action, and achieve your fundraising goals. Don’t miss this data-driven guide to email marketing success!


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