The problem with design/build marketing is frankly that many business managers may already be busy.
This can lull them into feeling that they have a sense that they know what they're doing with regard to marketing.
But do you, really? The phone is ringing, appointments are being made! When business is going well, trust in your smart marketing decisions can give you a false sense of security. Believe me, I've been there. Nothing gives you a false confidence in the inevitability of your success than to actually be riding the crest of a wave - being busy - only to be blindsided by a sudden recession. In the sucking undertow, when you find yourself scrambling to find new work you then have an agonizing reappraisal about how smart you actually were. This has happened to me on a number of cycles over the last 25 years - and I have come to believe that I really don't know as much as I think I do about business economies, sales and what makes the phone ring. So don't be overconfident about things just because you're busy. Gather your acorns while you can - and build a strong and resilient business while you have the ability to do so. Maintain flexibility and discipline. Hone your message to highlight your special abilities, carefully innovate and demand good graphic styling, work your correspondence with articulate wordsmithing and build a responsive, interactive business model.
I think there are some methodical things that you can do that are relatively simple and Easy to resolve as long as you can get started and work methodically a little at a time. Let's talk about marketing and some easy and affordable steps that any landscape company can make.
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