No two designers will tell you the same thing. I talk to scores of potential clients annually ….and a question I'm often asked is "what does a plan cost?" The answer if course depends on a number of moving parts - and the way that you relay this information can be the decisive factor in whether your potential client chooses to work with you. The fact is - in the landscape design trades there is no real consistency in pricing. Perhaps there doesn't really need to be. I don't know, but I do think that there are certainly more methodical ways to market services than those I am currently seeing. When I say that, I mean to say that designers are often charging clients based upon fee systems that don't allow the client to perform any real designer rate comparison - compare deliverables or get a sense of what might be typical in the trade. Keep in mind that when I say "the trade", I mean the single-family residential landscape design and design-build market When you mix in the discrepancies between what a solo garden designer might offer, vs a design/ build company and/or a landscape architect, the clients entire ability to seek some kind of industry standard begins to unravel.
This raises a number of important questions for our typical client, a single family homeowner wanting a residential landscape design completed. What should a client look for in a design package? How do design packages differ typically? What are some common mistakes that designers are making when pricing services? What are some of the pitfalls of offering project management as part of your landscape design effort? How can designers diversify their offerings and streamline design marketing? And - god forbid - How can designers maximize income when offering design services?
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