In this episode, I’m joined by Michael Edwards, one of the most influential voices in the fragrance world. Known as the creator of Fragrances of the World and the fragrance wheel, Michael has transformed the way we talk about, understand, and choose perfumes.
Our conversation traces his journey from marketing into the world of perfumery, and how his groundbreaking work has made fragrance more accessible to consumers and professionals alike. We discuss the evolution of fragrance marketing over the decades, the impact of the internet on how we discover scent, and the importance of language in capturing the emotions and experiences that perfume evokes.
Michael also shares his insights on the growth of niche perfumery, the emotional connections people form with scent, and what the future might hold for the industry.
It was a true privilege to hear Michael’s reflections and wisdom—this episode is a celebration of fragrance as both art and storytelling, shaped by someone who has dedicated his life to illuminating its world.
Fragrances mentioned:
Book discussed:
Find Fragrances of the World here:
Instagram:
Website:
Theme music for the show was created by Raul Sanchez I Jorge. Check out his solo work on Wild Animal Records
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