In this episode, Sophie speaks with Sarika Patel, a freelance makeup artist renowned for her expertise in skin and colour correction. Sarika shares her background, revealing that her initial dream was to work at MAC and how Bollywood films have greatly influenced her approach to makeup. She discusses her journey from working within a company to building her own brand, and the challenges and pride that come with it.
Sarika also touches on the importance of representation in the media, advocating for authentic inclusion and discussing her desire to adapt beauty trends for people of colour. The conversation also delves into work-life balance, especially in managing a demanding schedule with a young child, and the pursuit of new markets and opportunities, including aspirations for Fashion Week.
Further, Sarika offers insights into her marketing strategies as a freelance artist, citing 'Atomic Habits' as an influential read. She reflects on the unique characteristics of the New Zealand makeup industry and her personal commitment to empowering her clients. Sarika concludes by discussing her vision for her legacy in the industry and the importance of community building.
Tune in now for a kÅrero that celebrates the multifaceted journey of Aotearoa's "Colour-Correcting Queen."
(00:01:09) Meet Freelance Makeup Artist Sirika
(00:02:21) Highlighted Projects and Proud Moments
(00:04:09) Origin Stories: First Encounters with Makeup
(00:05:56) Becoming a Makeup Artist: The Journey
(00:10:13) The Leap to Freelancing
(00:15:42) Bridal to Freelance Makeup Transition
(00:18:42) Inclusivity in the Makeup Industry
(00:21:58) Balancing Work and Family Life
(00:24:08) Keeping Up with Makeup Trends
(00:28:36) Marketing Strategies for Freelancers
(00:31:36) Unique Aspects of New Zealand's Makeup Scene
(00:33:06) Crafting a Professional Legacy
(00:36:06) The Final Three Questions
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