In this episode, we dive deep into the world of gym merchandise. We chat about our personal experiences and share a unique system to sell merchandise without it taking over your life. We discuss how seasonal and quality-focused collections can transform your gym's brand presence and boost member engagement. From choosing the right items to systematising your merch process, we cover everything you need to know to make merchandise a valuable part of your gym's offering.
SHOW NOTES:
00:15 - Introduction to the importance of gym merchandise.
05:30 - How to select merchandise that your members will actually want to wear.
12:45 - Setting up a simple yet effective system for merchandise management.
20:50 - The impact of high-quality merchandise on gym branding.
30:25 - Member engagement and feedback on merchandise offerings.
38:10 - Preview of upcoming seasonal collections.
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