Description

By being the guide and not the hero you will become a leader. Rob dives into Donald Miller's book - Building a storybrand to analyse the seven aspects of your life's story and how they apply to business, brand and marketing. Discover what it takes to guide your customer on their journey and how you can find success applying the seven principles of life to your own story.

KEY TAKEAWAYS

• The whole of life is a story broken into seven aspects. A character with a problem and a guide to help them. There's a plan to follow, a call to action and assistance from others with the goal of ending in success.

• The principles of life can be applied to business, brand and marketing. By putting yourself out there to grow you become the hero of your story. But for you to become a leader you need to make your customer the hero of the story.

• We're all wired to focus on what we have to achieve but we have to learn empathy, compassion and caring in order to be successful in life. Be the guide, not the hero.

• It's only when people become successful do people want to learn their story. As a leader, take on the role of guide, ascertain what your customer or athlete wants to achieve and guide them on their journey.

BEST MOMENTS

“We all have our own brand”

“Every single second we are living the hero's journey.”

“The seven principles of a story can be seen in every endeavour of life.”

“Ego is the funniest disease in the world, it makes everyone sick apart from those that have it”

VALUABLE RESOURCES

Leader Manager Coach Podcast

Building a storybrand - Donald Miller

ABOUT THE HOST

Rob Ryles is a UEFA A licensed coach with a League Managers Association qualification and a science and medicine background. He has worked in the football industry in Europe, USA, and Africa; at International, Premiership, League, Non-League and grassroots levels with both World Cup and European Championship experience.

Rob Ryles prides himself on having a forward thinking and progressive approach to the game built through his own experience as well as lessons learned from a number of highly successful managers and coaches.

The Leader Manager Coach Podcast is where we take a deep dive examining knowledge, philosophies, wisdom and insight to help you lead, manage and coach in football, sport and life.

CONTACT METHOD

https://www.robryles.co.uk/

https://www.youtube.com/watch?v=MMPYDVzZVnA

https://www.linkedin.com/in/robertryles/?originalSubdomain=uk

LEARN MORE HERE Football, coach: https://www.patreon.com/robryles

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