In this episode we’re tackling artificial intelligence - a huge topic at the moment. Our guest is Riaan van Wyk, a creative director at Ogilvy South Africa, and we’re chatting about the use of AI in marketing and research. Riaan talks about the evolution of AI since he first started working as a creative, and how quickly it has progressed over the last couple of years. He shares examples of campaigns he has worked on, including a recent campaign for Audi, where AI was used to create visuals for a special edition range of vehicles.
Riaan talks about the importance of using AI as a tool for research and inspiration, but emphasises why we should never rely on it completely, as human creativity and understanding of emotions are still crucial. He also highlights the need for experimentation and learning when using AI in the creative process, making a comparison to the way we nurture and train junior staff.
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