Description

In this episode, Sena teams up with Kantar’s Natalie Otte to address the important topic of sustainability. They’re joined by two guests from HEINEKEN Beverages, to discuss the role that marketing plays in future proofing brands and helping people live more sustainably. Eric Leong Son is responsible for driving Heineken Beverages' sustainability strategy, while Kayla Hendricks, is a senior brand manager for Savanna Premium Cider. Together they bring a well rounded perspective about the overall business impact of sustainability and the role of branding in driving the sustainability agenda.

In this episode they discuss:

• The impact of sustainability on corporate reputation. 
• Why brands play a crucial role in educating and bridging the knowledge gap for consumers.
• Debunking the myth that sustainable brands are more expensive
• How authenticity, consistency, and clear messaging are key in communicating sustainability efforts.
• Picking a sustainability lane for your brand and how to avoid greenwashing 
• The need for brands to adapt their focus based on country priorities. 
• Why sustainability is good for business as it drives results and impacts the bottom line.
• The need for global brands to adapt their focus based on country priorities and understanding of the local context.

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