In this episode we take a trip down memory lane and look at the South African ‘ads that made us’. We’re joined in the virtual studio by Saiesh Ajudhiya, Kantar South Africa’s Head of Media and Creative to discuss some of the best ads in the country from the last few decades and what made them so successful. Saiesh brings years of creative experience in both agency and brand roles, and a personal love for advertising, to share insights into why certain adverts have stood the test of time.
In this episode we discuss:
- Kantar’s best liked advert of all time in South Africa (1984-2018) - Sasol’s Glug Glug ad. We discuss why it was such a successful ad and how the phrase ‘glug glug’ has stood the test of time.
- How Klipdrift made ‘met eish’ a colloquial term through clever storytelling.
- The power of good jingles and soundtracks, drawing on some of the best examples over the years.
- Why Nando’s has succeeded in becoming the brand known for ‘social commentary’.
- Key ingredients for creating award winning adverts and why it’s important to challenge category codes.
- Debunking the myth that it's harder to be creative in a world that’s more sensitive to societal dynamics
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