When the COVID-19 pandemic hit the U.S in March 2020, many Americans were no longer able to go to the gym and found themselves staying at home developing unhealthy habits to deal with stress, such as overindulging in eating and drinking, while at the same time not getting any physical exercise. According to the American Psychological Association’s (AMA) Stress in America survey conducted in February 2021, 42 percent of adults reported unwanted weight gain since the start of the pandemic, gaining an average of 29 lbs. Jesse Staton recognized the struggle people were feeling, and stepped in to help motivate them. “I always had a knack for teaching others about fitness, and prior to the creation of my company, I created a community jogging group in the winter of 2020,” says Staton. “The goal of the group was to allow families the space to work out, even during COVID.” According to Staton, it was such a success that it led him to think about what he could do to help people develop healthy habits on a larger scale, and the idea of Golden Army Fitness was born.
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