Passion, Drama, Pride, Perseverance, Community: Sports is the Universal Language.
But what really goes on behind the scenes of competition? Who makes it all come together?
Our Pro in this Episode is Jesse Easdon, the Football Technology Manager for the FIFA World Cup 2026
In this conversation, we talk about some of the most exciting and impactful innovations to come for the next World Cup and Jesse shares his unique philosophy of integrating core elements from traditional theater to impact audience engagement at live sporting events.
Tune in for an awesome journey into the intersection between Innovation, Football, and Competition!
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