Patrick Woods' grandfather died at age 42. His father needed a heart bypass in his early fifties. So, being healthy really means something to him and his family. His dad transformed his lifestyle and eating habits in the aftermath of his bypass thirty years ago. Patrick has helped him transform the third generation family business to align with those new healthy priorities. Linwoods is the number one brand in its niche - the milled flax seeds you can add to your breakfast that promise a host of benefits, particularly for heart health. But the company has been through many difficult times and has radically transformed from a dairy and bread business that was becoming commoditised to a growing health food business that continues to innovate with new products. Along the way Patrick and his family have endured health crises, potential financial ruin and even the bullets of the IRA. It's a family saga that's a real tonic for the heart!
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