John Kelly of McConnell’s Irish Whisky: It looks like a typo, but it’s central to the brand - McConnell’s Irish Whisky. Spot the issue? This week on Trading Up, Jim goes in search of an explanation for the missing “e” as he meets the man who has helped breathe new life into a brand that was once one of the biggest names in whisky/whiskey from Belfast to Boston but had gone out of business in the prohibition years before being resurrected in A Wing of Crumlin Road Jail. From the challenge of building a distillery in a listed Victorian jail to the task of building a 21st century brand and managing a major visitor attraction, McConnell’s CEO John Kelly distills the issues this week.
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