We've gone from counting weeks and days to hours, as polling day is in sight. In this episode, with a VIP guest, we discuss the comms strategies to employ in the final throes of the campaign; squeeze messaging and swing voters; plus what the new comms director should be doing in their first hours and days.
Our special guest today is Katie Perrior. In a 20-year career at the heart of politics, Katie has advised parliamentarians on both sides of the political divide – running the PR campaign for Boris Johnson’s successful Mayoral bid in 2008 and then going on to become the first female Director of Communications at No.10 Downing Street for Theresa May.Prior to this, Katie served in a numb er of senior roles, including Deputy Head of Press for ITV News and Head of Press for Channel 4 News.
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