In this episode of Politicomms, Jack; Elena; and Stephen are joined by a special guest. Leon Cook is the Conservative Parliamentary Candidate for Dulwich & West Norwood and founder of Atticus Partners (and therefore Elena's boss!). We look at how Cook's journey from comms to a fight for the commons and how a background in public affairs sets candidates up well for elections, and serving as an MP if elected. This episode sees us delve into local versus national messaging and how to disseminate it, the issues that really matter to voters, how impactful manifestos are, and much more.
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