McDonald’s partners with Google to deploy cloud-based computer systems in restaurants, aiming to improve customer and employee experiences, food quality, and operational efficiency. The company expands its loyalty program, surpassing 185 million active users across 60 markets, and implements geofencing technology to reduce pick-up wait times by over 50 percent. McDonald’s transitions from legacy systems to global platforms, introduces new finance and HR systems, and uses IoT for predictive equipment maintenance. In the latest quarter, McDonald’s reports an 11 percent increase in net income, a 5 percent rise in revenue, and nearly 4 percent growth in comparable restaurant sales.
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