The NAACP launched a spending guide aimed at helping Black Americans identify companies that support diversity, equity, and inclusion (DEI) efforts. The guide reflects the significance of DEI initiatives for social and economic growth, noting that Black consumers are projected to spend nearly $2 trillion by 2030. Companies highlighted include Lowe's, Walmart, and Amazon for their scrutinized DEI policies, while Costco, Apple, and Delta Airlines receive praise for their support. The NAACP is actively engaging with businesses to evaluate their DEI commitments amidst changing government pressures and policies. A McKinsey report reveals that many Black Americans face limited access to essential goods and services, prompting a need for informed consumer choices. Legal challenges against companies regarding their DEI practices are increasing, particularly against Comcast and Starbucks.
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