The retail landscape in the United States continues to be influenced by Black Friday, occurring the day after Thanksgiving. Retailers prepare for in-store shopping, offering promotions to attract customers. Analysts predict a stable holiday shopping season despite some financial pressures on consumers. This year features a shorter period between Thanksgiving and Christmas, prompting early and bulk purchases. Retailers like Mall of America and Target implement strategies to entice shoppers, while Best Buy revives doorbuster deals. Market research indicates growth potential in physical retail, particularly for impulse purchases. Retail performance varies, with Walmart showing strong sales and Target facing declines in non-essential item spending. Many retailers launch holiday promotions earlier due to influences like the presidential election. Predictions from the National Retail Federation suggest a spending increase of 2.5% to 3.5% over last year, with significant online sales growth. The Black Friday weekend is key for gauging consumer activity and offers various deals across categories. Foot traffic is expected to peak, reinforcing Black Friday's importance in the retail calendar.
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