Welcome back to the "Sutton United Talk Time on Podcast" (or "Sutton Podcast" for short). In this episode, we're diving deep behind the amber curtain with Matthew Disley, Sutton United's Commercial Manager, to explore his role, journey, and his strategic vision for the club’s commercial operations.
Introduction Hello and welcome to another episode of the Sutton Podcast in association with Lucky Star Gin. I'm your host, Mike, and today we're excited to introduce Matthew Disley. We'll be covering Matthew's role, his story so far, and his hopes for his impact at Sutton United. Let's dive right into it!
Overview of Matthew Disley's Role
- Brief Biography: Matthew’s background in fitness, sales, and marketing, including his role as a commercial site manager at Go Ape and commercial manager at Grimsby Town.
- Joining Sutton United: Motivation for joining Sutton, even with the expectation of relegation, driven by the opportunity to effect significant changes.
Role and Responsibilities at Sutton United
- Commercial Director Overview: Explanation of the commercial director role, focusing on generating revenue through various sponsorships and partnerships.
- Strategies for Engagement: Techniques for securing renewals and broadening the horizons to attract national sponsors.
Immediate and Long-term Goals
- Immediate Goals: Professionalizing operations, ensuring proper contractual agreements, and introducing price increments.
- Long-term Vision: Aim to attract national companies, leverage digital opportunities, and potentially introduce LED boards, contingent on increased revenue.
Community and Fan Engagement
- Balancing Change with Tradition: Importance of transparent communication and involving fans in the journey to maintain the club’s charm while fostering professional growth.
- Fan Participation: Encouraging fans to help by engaging employers for sponsorship, buying programs, and supporting through social media interactions.
Personal Stories and Additional Insights
- Visiting the Royal Marsden: Emotional experience during the visit and related fundraising efforts through running a half marathon for the Royal Marsden.
- Potential Partnerships: Mention of engaging with organisations like Chessington for potential future collaboration.
Message to Fans
- Community Focus: Emphasis on the critical role of fans in sustaining and growing the club’s revenue.
- Call to Action: Encouraging fans to bring friends and family to games and get involved in any way they can, reflecting Sutton United’s community spirit.
Through these chapters, the interview provided a comprehensive view of Matthew Disley's professional journey, his strategic approach to his role, and his commitment to integrating fans into the club's evolution.
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