Episode Description
Today we sit down with Adele Anthony, who runs not one but two businesses, Adele M Anthony Legal and The Queen of Evolution. In her legal practice, Adele specialises in wills, estate planning, business succession, and small business legals. Through her second business, she helps women over 40 transition into entrepreneurship, guiding them as they build freedom-based businesses using the skills they’ve already developed.
With decades of experience across law and business ownership, Adele brings a rare combination of practical wisdom, empathy, and strategic thinking. In this conversation, she shares how niching down built her credibility, why education is her most powerful sales tool, and how helping clients see the real consequences of inaction creates trust and urgency without ever feeling “salesy.”
We also discuss what drives women to start over later in life, the link between problem-awareness and pricing confidence, and why perfectionism holds so many women back from taking the leap.
In this episode, Adele shares:
Key Quotes
“There’s always selling if you’re a business owner. And no different for me, when those clients walk in that door, I am selling. I have my selling hat on but it’s not like salesy, it’s just education.”
“There’s got to be a problem, you’re selling to the right people, you’re solving their problem, and they become raving fans.”
“It’s not salesy or sleazy or a hard push. It’s: here’s the problem, and I can solve it for you right now.”
“Women 40 plus seem to have all those things, imposter syndrome, anxiety… I just want them to know there are people who will help you.”
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