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Description

In this episode of The Reaching Max Potential Podcast, we explore the critical process of developing and implementing strategic goals in business. Learn how to set SMART goals, conduct SWOT analyses, perform market research, and create actionable plans. Discover the importance of effective communication, monitoring progress, and strong leadership in achieving long-term success. Perfect for entrepreneurs aiming for high performance, this episode provides actionable insights to help you navigate the complexities of strategic planning and drive sustained growth. Tune in to master the art of strategic goal-setting and elevate your business.

REFERENCES

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Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis – where are we now? A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215-251. https://doi.org/10.1002/9781118785318.weom110162

Kaplan, R. S., & Norton, D. P. (1996). Using the balanced scorecard as a strategic management system. Harvard Business Review, 74(1), 75-85. https://doi.org/10.2307/41165746

Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson. https://doi.org/10.4324/9781315150977

Kotter, J. P. (1996). Leading change. Harvard Business Review, 75(4), 59-67. https://doi.org/10.2307/41165983

Mintzberg, H. (1994). The fall and rise of strategic planning. Harvard Business Review, 72(1), 107-114. https://doi.org/10.2307/41165742

Schein, E. H. (2010). Organizational Culture and Leadership. Jossey-Bass. https://doi.org/10.1002/9781119206911


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