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Description

Join us in this episode of The Reaching Max Potential Podcast as we explore how to identify and seize business opportunities. Discover strategies and mindsets crucial for transforming ideas into successful ventures. Learn how to leverage market trends, foster innovation, build strong networks, enhance financial literacy, and understand customer needs. We'll dive deep into scientific research and practical insights to help you navigate the entrepreneurial landscape and unlock your full potential. Perfect for aspiring entrepreneurs ready to capitalize on opportunities and drive their business forward.


REFERENCES


Ardichvili, A., Cardozo, R., & Ray, S. (2003). A theory of entrepreneurial opportunity identification and development. Journal of Business Venturing, 18(1), 105-123.


Christensen, C. M. (1997). The innovator's dilemma: When new technologies cause great firms to fail. Harvard Business Review Press.


Dweck, C. S. (2006). Mindset: The new psychology of success. Random House.


Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 1360-1380.


Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship. McGraw-Hill Education.


Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1-18.


Schumpeter, J. A. (1934). The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle. Harvard University Press.


Shane, S. (2000). Prior knowledge and the discovery of entrepreneurial opportunities. Organization Science, 11(4), 448-469.


Stuart, T. E., & Sorenson, O. (2007). Strategic networks and entrepreneurial ventures. Strategic Entrepreneurship Journal, 1(3-4), 211-227.


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