Join us in this episode of The Reaching Max Potential Podcast as we explore the pivotal role of innovation in business. Discover how innovation drives competitive advantage, enhances operational efficiency, meets customer needs, and fosters a culture of creativity. Learn from real-world examples and scientific research how companies like Apple, Toyota, and Amazon leverage innovation to stay ahead. We'll also share practical tips on establishing a structured innovation process to keep your business thriving. Perfect for entrepreneurs aiming to push the boundaries and achieve sustained growth.
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Drucker, P. F. (1985). Innovation and entrepreneurship: Practice and principles. Harper & Row.
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