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Join us in this episode of The Reaching Max Potential Podcast as we explore how to develop a customer-centric business strategy. Learn how to understand and prioritize customer needs, build strong relationships, deliver exceptional products and services, and communicate effectively. Discover the importance of empowering employees and creating seamless customer journeys. Backed by scientific research and real-world examples, this episode offers actionable insights to help you transform your business and drive sustained growth.


REFERENCES


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Heskett, J. L., Sasser, W. E., & Schlesinger, L. A. (1997). The service profit chain: How leading companies link profit and growth to loyalty, satisfaction, and value. Free Press.


Kalbach, J. (2016). Mapping experiences: A guide to creating value through journeys, blueprints, and diagrams. O'Reilly Media.


Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.


Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. McGraw-Hill.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.


Reichheld, F. F., & Schefter, P. (2000). E-loyalty: Your secret weapon on the web. Harvard Business Review, 78(4), 105-113.


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