Join us in this episode of The Reaching Max Potential Podcast as we explore the essentials of creating products that sell. Learn how to understand your target market, innovate effectively, design with user experience in mind, and price your product strategically. Discover the importance of testing, competitive analysis, and robust marketing. Backed by scientific research and real-world examples from leading companies, this episode offers actionable insights to help you develop products that resonate with customers and achieve market success.
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Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy & Leadership, 32(3), 4-9.
Schumpeter, J. A. (1934). The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle. Harvard University Press.
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