Join us in this episode of The Reaching Max Potential Podcast as we explore the strategic process of scaling your product offerings. Learn how to leverage market research, foster innovation, manage supply chains, and secure financial resources to expand your product line effectively. Discover practical tips and insights on starting with pilot launches, utilizing customer feedback, and forming strategic partnerships. This episode provides actionable strategies backed by scientific research to help you achieve sustained growth and market success.
REFERENCES
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Christopher, M. (2016). Logistics & supply chain management. Pearson UK.
Cooper, R. G., & Edgett, S. J. (2008). Maximizing productivity in product innovation. Stage-Gate International.
Griffin, A., & Hauser, J. R. (1993). The voice of the customer. Marketing Science, 12(1), 1-27.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic management: Competitiveness and globalization. Cengage Learning.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Schilling, M. A. (2017). Strategic management of technological innovation. McGraw-Hill Education.
Teece, D. J. (2010). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350.
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