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Description

Join us in this episode of The Reaching Max Potential Podcast as we explore the art of developing a Unique Selling Proposition (USP). Learn how to differentiate your product or service in a crowded market by understanding your target audience, analyzing competitors, and highlighting your unique benefits. Discover practical tips for crafting a compelling and memorable USP that resonates emotionally with customers and drives loyalty. Backed by scientific research and real-world examples, this episode offers actionable insights to help you create a strong market position and achieve long-term success.


REFERENCES


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Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.


Levitt, T. (1980). Marketing success through differentiation—of anything. Harvard Business Review, 58(1), 83-91.


Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.


Reeves, R. (1961). Reality in advertising. Alfred A. Knopf.


Smith, S. M., & Albaum, G. S. (2005). Fundamentals of marketing research. Sage Publications.


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