This episode explores and explains the two parts of selling books. Selling in covers publishers and distributors selling books into bookshops in advance of publiscation. Selling through covers the books actually being sold into the hands of readers via bookshops.
- The importance of the month of publication, once that is set it cannot move.
- Everything works backwards from the publication month.
- Book reps (representatives) visit bookshops, large and small, and sell the book to them.
- Larger sales into larger shops is discussed and the value of being in bookshop catalogues.
- Why ‘spine out’ is not what you want.
- Bookshops receive the books and then they are the ones doing the actual selling to customers.
- The value of advance reading copies (ARCs).
- Online booksellers respond to demand, but do not create it.
- Pros and cons for pre-orders, who tends to do well with that.
- Sell through of books is crucial in first month or two.
- Returns are just a part of the book business.
- Every book has a life cycle.
- Visits to bookshops are terrific for authors, once book is stocked.
- Covers are crucial, a good one makes a difference.
- What is RRP?
- How to keep sales going? Be an energetic author.
Jane Curry Links
Seana Smith Links
Buy Going Under
In Australia: Going Under is available in bookshops and online stores in Australia and on Amazon here: https://www.amazon.com.au/Going-Under-memoir-secrets-addiction/dp/0645497231/
In the USA: https://www.amazon.com/Going-Under-memoir-secrets-addiction/dp/0645497231/
In the UK: https://www.amazon.co.uk/Going-Under-memoir-secrets-addiction/dp/0645497231/
Going Under Audiobook: Going Under on Audible, narrated by Seana Smith, click here.
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