Description

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.

This week, Frank Dunne and Ben Cronin a deep dive into the new sponsorship deal between beer brand Budweiser and the Premier League’s Everton FC, looking at how the club is leveraging the building of its new stadium through a ‘founding partner’ sponsorship category.

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Host: Frank Dunne

Contributor: Ben Cronin

Editor: Lumi Lehmuskallio

Sources:

1. Founding partner tier helps Everton lock in long-term income
2. Hill Dickinson gets community rights in Everton stadium deal
3. Everton stays local with Hill Dickinson deal

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