I Spent Six Months Fighting Over Three Shades of Grey. Here's Why It Actually Mattered.
Picture this: I'm VP of brand at a tech startup, locked in a battle with our UI/UX designer over whether our app's greys should be warm or cold. She's insisting on blue-based greys: Apple does it, all the big tech brands do it, so obviously it's correct for technology, right? Wrong.
And today I'm going to de-code for you why this seemingly insignificant detail reveals everything you need to know about colour psychology.
What You'll Learn:
- What happens in your mind with colour before your cognitive mind analyzes anything
- The four groups of colour and how they correlate with personality types (with the exact science behind it)
- How to choose colours strategically based on psychology, not just preference
- Why certain colour combinations create delicious harmony while others trigger instant distrust
- The critical questions to ask before choosing any colour for your brand
- Real examples of brands getting colour psychology right (and catastrophically wrong)
- Why it's so important to stick to colours from one 'group' to get the results you want with your brand
- The psychology behind every major colour from brown to pink (including which one to avoid entirely)
Links & Resources Mentioned:
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