What makes Cheetos, Krispy Kreme and Reese's Peanut Butter Cup so dang addicting? These treats aren't perefction on accident, food scientists engineer them to hit what they call the "bliss point": the perfect balance of sugar, salt, and fat that makes your brain scream "more please" without you even consciously deciding.
Your brand can hit this bliss point too.
That sweet spot where what lights YOU up and what the market needs (and is willing to pay for) overlap so perfectly that people binge your content, buy whatever they can afford, and want to stay in your world long-term.
Most founders I work with? They're operating with only one of the 'circles', which means they're either burning out doing work that pays but depletes them, or pouring their soul into something nobody will buy.
In this episode, I'm breaking down the two foundational circles every brand needs, why most of us only nail one, and revealing the third circle that determines whether people stick around long enough to understand your brilliance.
I'm also sharing my own painful story from 2024, how being out of alignment cost me big time, forced me to let go of team members, and nearly broke me. And what finally clicking back into my bliss point created (spoiler: it's Citrus).
You'll discover:
This episode is for you if:
The founders who nail this now: all three circles aligned, are going to blow up in the next few years. Because AI is rocket fuel for amplifying what makes you unique. But if you can't articulate what that is? You can't use that fuel.
Links & Resources:
Next Week: The Profitability of Positivity: Why joy is the #1 strategy for small business success right now.
Hosted on Acast. See acast.com/privacy for more information.
