Your Logo Isn't the Problem (and It's not the solution either)
You have 0-7 seconds. In that time, three subconscious questions get answered:
"Can I trust this?"
"Is this for me?"
"Is it worth it?"
Obviously in this time, your clients are not consciously analyzing your logo. But they are feeling their way to their answers to these three questions.
Today I'm breaking down the three elements that actually drive the feelings in your first impression, and uncovering what makes buying obvious or creates instant resistance instead. And why most brands are accidentally creating discord instead of harmony.
You'll discover:
- Why color discord happens even when your brand colors are "right"
- The personality type mistake that makes premium pricing feel "too expensive"
- How imagery can undermine credibility before anyone reads a word
- Why sophisticated visuals with uncertain copy kills conversions
- The three-question harmony audit to check your own brand
- How to fix the biggest gap without rebuilding everything
Listen if:
- You've invested in beautiful branding but conversions aren't improving
- People say "you're too expensive"
- Your brand feels "off" but you can't figure out why
- You're getting mixed signals about your positioning
- You want clarity on what actually moves the needle
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