This is episode 2 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes.
This week we discuss:
Useful links for this episode:
https://www.marketingdive.com/news/pantene-turns-alix-earles-viral-tiktok-post-into-collection-campaign/746773/
https://hbr.org/2025/05/does-the-chief-marketing-officer-role-need-an-update
https://www.marketingdive.com/news/pantene-turns-alix-earles-viral-tiktok-post-into-collection-campaign/746773/
https://www.marketingweek.com/popeyes-uk-first-ever-cmo/
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