In this episode of Invst Guru, host Jeff “fuzzy” Wenzel sits down with Brian Direen, the entrepreneurial force behind OGI Coffee, a company redefining how the world experiences cold coffee. From patented extraction techniques to world-first shelf-stable espresso minis, OGI Coffee is pioneering a new way to enjoy premium coffee anytime, anywhere.
Brian shares how his global business background, combined with a moment of travel frustration, inspired a product built for today’s fast-paced, customization-obsessed coffee culture. You’ll hear how OGI’s zero-additive espresso minis deliver fresh-brewed flavor for up to nine months, why younger generations prefer cold coffee, and how the brand is using TikTok Shop, influencers, and premium natural retail to scale rapidly.
We also dive into OGI’s equity crowdfunding strategy, their path to hitting $1M/month in revenue, and their long-term vision to build a $100M+ brand in one of the world’s fastest-growing beverage categories.
In This Episode:
• The invention of shelf-stable cold espresso minis
• Why cold coffee dominates for Gen Z and Millennials
• The powerful role of customization in modern coffee culture
• How OGI built scalable manufacturing from scratch
• The brand strategy behind minimalist, Instagram-ready packaging
• Equity crowdfunding and building investors into brand ambassadors
• Revenue targets, production capacity, and growth projections
If you care about CPG innovation, coffee trends, crowdfunding, or brand building, this episode delivers an energizing deep dive into a company brewing something truly new.
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