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Description

As the saying goes, less is more. The same goes for words. Listen as Politico and Axios co-founder Jim VandeHei shares what he's learned leading two media companies -- and how to radically rethink the way you write to keep people's attention in a distracted digital world.

For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.


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