In this episode, Scout Brisson, CEO of De Soi, discusses her journey from corporate life to leading a startup in the booming non-alcoholic beverage industry. She reflects on the importance of celebrating achievements, the challenges of transitioning from a corporate environment to entrepreneurship, and the complexities of recognition in her career. Scout also shares insights on the regulatory challenges in the beverage industry and the future trends indicating a shift towards non-alcoholic options, especially among younger generations.
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