Description

In this episode, Janelle James talks about the changing landscape of marketing, market research, and the role of both in innovation. Reflecting on her time as a Black woman in America throughout the various steps in her journey, from her MBA at Harvard to moving to Italy, Janelle sees intersectionality as a core tenet of creating something novel that resonates with larger-scale audiences and populations.

Listen for advice on: 

• Pressure testing your ideas with opposing audiences
• The changing importance of employee experience for companies
• How to apply intersectionality to the innovation process
• Using qualitative research to create better products

Learn more:

• Janelle James(Guest): https://www.linkedin.com/in/janelleajames/
• Zoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/
• About WIN: Women in Innovation: https://www.womenininnovation.co

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.