Brian unpacks the shift from AI proof-of-concepts to real-world production deployments. He explores critical trends reshaping GTM strategies, emphasizing enterprise deployment, the cost-capability equation, and the evolution of AI agents. The episode also dives into the personal identity crises triggered by AI adoption, particularly for those in GTM roles. It’s not just about technology, but about the psychological shifts required, self-awareness, and a willingness to reinvent yourself. Can you let go of what you think your job is and become someone new?
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