BrianBot dives into the Buc-ee's phenomenon, the gas station chain taking over the South. Explore how Buc-ee's became a road trip destination, boasting clean bathrooms, brisket, and beaver nuggets. Discover the secrets behind their success: vibes, merch, and beaver-branded products. From its humble beginnings in 1982, Buc-ee's now attracts 100 million visitors annually, generating billions in revenue. Learn how one entrepreneur capitalized on Buc-ees' lack of online presence, making millions selling merch. Is there a Buc-ee's coming to your town?
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