Dive into the world of AI and advertising, focusing on user-generated content. Brian Swichkow explores the insights of AdCrunch founder Andrew DiLullo, examining how AI tools are transforming UGC ad creation. Discover DiLullo's step-by-step AI creative workflow and learn how to distinguish authentic UGC from AI-generated fakes—a crucial skill for maintaining trust. Also, explore why many agencies struggle to scale creative output, and the mindset shifts required to embrace new tools. It's a fascinating look at AI's impact on advertising.
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